When choosing corporate branded merchandise, focus on quality, relevance, and memorability.
While apparel is a great start, don’t overlook the variety of creative branded merchandise available.
Instead of generic gifts that might be quickly forgotten, invest in pieces that recipients will truly cherish. This thoughtful approach reinforces your appreciation and enhances your brand’s image.
Think beyond clothing to include tech accessories like corporate branded earbuds and laptop sleeves, or home goods such as coffee mugs or blankets. The key is to select items that are not only functional but also reflect your corporate brand’s values.
Sustainability is another crucial factor in today’s gifting landscape.
Eco-friendly branded merchandise not only makes a statement but also aligns with the values of many consumers.
Research shows that recipients view sustainable branded products as having higher value and are more likely to keep and use them.
For instance, reusable water bottles and organic cotton tote bags are all great options that demonstrate your brand’s dedication to sustainability.
ASI notes that 43% of recipients of a corporate branded tote bag would keep and use the tote bag for at least two years.
By prioritizing quality over quantity, you can create a gifting experience that resonates deeply with recipients.
